Break Up First Aid Kit

EVERYONE KNOWS WHAT IT IS LIKE TO HAVE A BROKEN HEART, NOW HELP IS ON THE WAY. SEE BELOW:

GRAPHIC DESIGNER MELANIE CHERNOCK HAS CREATED BEAUTY FROM MISERY WITH THIS GORGEOUS BRANDING, PLAYING ON THE NOTION OF A FIRST-AID KIT FOR RELATIONSHIP BREAKDOWN.

Everyone has experienced a painful break-up at some point in their lives. Which is why New York-based graphic designer Melanie Chernock developed this first-aid kit for a broken heart, including such heartbreak essentials as tissues, dark chocolate, vodka and a mix CD.

Faced with the assignment of creating an activity book, Chernock decided an activity kit would be more interesting. Not wanting to be all doom and gloom, Chernock adopted a light-hearted approach with this tongue-in-cheek design.

“Initially, I knew that I didn’t want to make a kit of sadness and wanted to approach the product with a sense of humour,” says Chernock. We love the simple but effective colour scheme and cute icon designs, which are cleverly evocative of a traditional medical kit while retaining a fun feel.

Source: creativeblog.com